Demand and supply, each with its own listing and tag views
design fact
Products across two business units: Tiles, Impact, SiteSuggest, SiteDiscover
design fact
Effort to find designs, documents and creatives
estimate from user and PM feedback, not measured
Publisher inventory is where publishers keep their creatives, drafts, brand portfolios and more. Advertisers need to read it, operators need to change it, and each business unit tracks different details. It was spread across tools that each held part of the truth, so people reconciled it by hand. That delayed campaigns, cost operator time, and risked the wrong creative or draft going live. A team of five had 3½ months to fix it.
Two questions shaped the redesign.
A
What does each side need to see?
Decision 01
Decision 02
Opening a tag shows everything about it in one drawer: who owns it, what it is, what the placement looks like, and its limits. Sections collapse, and the Mediakit previews or downloads as a PDF.
B
Is it safe to change a tag?
Decision 03
Decision 04
Ranking and Fraud Score are not live yet, so both columns say Coming Soon. I considered hiding them until they were ready, and delaying launch until both were. Hiding meant nobody would learn they were coming. Delaying would have held back everything else. The label trades a table that looks finished for one that tells the truth and ships on time.
Publishers upload drafts, creatives, brochures and designs, with the brand and campaign information that goes with them, in one place. Their teammates find it and keep track of it.
The effort figure above comes from verbal feedback from users and product managers. It was not measured. Users and product managers gave a second estimate, a 43% cut in the effort to gather a publisher’s campaign information, the same way. No formal measurement exists.